Editorials, Articles, White Papers and Strategy Notes that have been developed and published based on our work in the field.
Unlocking Shareholder Value Hiding In Programmatic Waste
What does low programmatic working media cost the shareholders of big budget advertisers? This paper analyzes the theoretical financial impact on a company’s stock price when programmatic inefficiencies are fixed and turned into an operating advantage.
Boiling Down Rebategate, With An Eye Toward Equilibrium
In light of the ANA’s Media Transparency Initiative Report, marketing leaders are considering how to cut through all the industry-level information and understand what it means to them as individual brands.