Labmatik published articles and research based on our work in the field
Programmatic: The Struggle
The struggle is knowing that programmatic has always been – and still is – a very broken market. Yet marketers keep grinding it out believing that substantial change from the entrenched “echosystem” is just around the corner.
Unlocking Shareholder Value Hiding in Programmatic Waste
What does low working media cost shareholders of advertisers? This paper analyzes the theoretical financial impact on a company’s stock price when programmatic inefficiencies are fixed and turned into an operating advantage.
WTF Is In-House Programmatic?
This Digiday Research Paper explores what it takes to oversee in-house programmatic operations. Is it worth the investment in talent and tech? What does it really entail?
Getting Ready For GDPR
Turn regulatory uncertainty into your competitive advantage.
You've Gone In-House. Now What?
While the economics might point to in-house as the way to go, marketers will still need to cross a big chasm to make the shift worthwhile.
GDPR Compliance, Risk Removal And Opportunity
Practical and technical advice to connect GDPR uncertainty with blockchain opportunity.
How a Wine Brand Advanced Digital Ad Measurement
An ideal study for the value of programmatic change.