Planning & Deployment


In-Housing was born from client dissatisfaction with media agency models and ad tech managed service. Today, sophisticated marketers are embracing internal control as a means to media efficacy and competitive advantage.

Marketer Need

Large advertisers today are spending tens of millions every year via programmatic pipes and this number is growing. Misaligned tech, incentives and fees have resulted in data integrity issues and unverifiable cost and performance measurement.

Our Work

Labmatik developed Programmatic Resource Planning to recoup immediate and enduring financial savings from inefficient supply chain outcomes, and build operating foundations across technology, process, and people resources resulting in competitive advantage.


Our frameworks facilitate strategic planning and deployment across our client projects, resulting in operational capabilities enablement, clean data, advanced measurability, talent development, and media efficacy.

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