Quality Control

Impression + Supply

Major brands investing in programmatic are all exposed to Fraud, Brand Safety and Impression Quality issues. While programmatic enables key benefits such as precision audience targeting, measurability options and potential cost efficiency, it also has real costs when it is not properly controlled.

Marketer Need

A material share of inventory bought by agencies and managed service partners is worth zero, not only occurring in the long tail, but also on ‘quality’ sites costing advertisers millions.

Our Work

Our analysts collect, organize, categorize and analyze domain and placement data on every campaign. Detailed instructions are provided to your HOK team to fix the problem while Labmatik monitors performance.

Value

Materially reduced waste resulting in increased working media, reduced brand risk and ads that reach more real consumers on appropriate sites.

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