GDPR Stress Test

In May 2018, the biggest change in consumer privacy regulation in over 20 years will come into effect. The General Data Privacy Regulation (GDPR) will significantly change how European and global marketers, publishers, marketing technology companies, and data brokers manage consumer data.

Marketer Need

GDPR creates a more rigorous process for consumer consent to data collection. Organizations with strong first-party data strategies and close, collaborative relationships with their marketing technology vendors will have a significant competitive advantage over those reliant on a scattered tech stack.

Our Work

We have designed an accelerated 8-week project to assess GDPR risk, prioritize fixes and manage a detailed document trail of real execution.

Value

Get an evaluation scorecard and go-forward blueprint to not only eliminate GDPR risk but turn it into a competitive advantage.

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