Bid Log Analysis

The ability to submit individual bid prices for each and every ad impression opportunity is one of the greatest advantages of programmatic buying relative to traditional, fixed price media buying.

Marketer Need

Winner’s Curse is a common yet very nuanced issue with ad auctions. It makes no sense to place yourself in bidding competition when an impression is worth zero.

Our Work

We collect, sample, organize, categorize and analyze event-level data across every campaign, and deliver an actionable bidding health scorecard with detailed instructions to improved bid strategy.

Value

Understanding auction participation and win rates creates material price-value efficiency. Buy less impressions worth zero and repurpose the funds to impression you value.

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