Data Quality Analysis

3rd party data markets are an area of significant arbitrage. Data brokers (DSPs included) want to sell you as much 3rd party data as possible, but they do not provide tools to interrogate and value the data.

Marketer Need

Starting a campaign with the wrong or low quality audience segment is a quick road to waste and frustration, not to mentioned hidden markups along the way.

Our Work

Our analysts examine all data buys at the campaign level, set up A/B tests and provide instructions to your HOK staff, and monitor results on every campaign.

Value

We ensure that the cost you’re paying matches the value provided, resulting in measurable campaign impact and sourcing more audiences that matter to you.

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