PROGRAMMATIC

REIMAGINED

PROGRAMMATIC HAS CHANGED ADVERTISING.
LABMATIK IS CHANGING PROGRAMMATIC.

Programmatic Resource Planning

Labmatik developed Programmatic Resource Planning (PRP) to accelerate digital transformation.

From investment case financial modeling through technology selection, process engineering, talent development, change management and implementation, our consulting firm puts brands in control with advanced programmatic operating capabilities.

Cost Efficiency
and Ad Effectiveness

Labmatik builds deep digital media-buying talent and expertise into the core of your business, and a fundamentally better system for brands to take control over their cost efficiency and ad effectiveness.

Our cost accounting and media measurement standards create a clean space of data transparency, to accurately eliminate waste and drive media performance and data insights.

Our Services

Consulting Services

SUPPLY CHAIN AUDIT

Taking control of your tech stack and supply chain delivers a significant increase in working media, saving millions in wasted ads that can be swept to the bottom line or reallocated to higher-value media.

PROGRAMMATIC RESOURCE PLANNING

Get an optimal ad & data stack. Use only the ad tech you need. PRP aligns Technology, Process and People to well-defined, outcome-driven processes.

DEPLOYMENT AND ADVANCEMENT

We work with Top 200 Brands through full-scale programmatic transformation, and advancement into areas such as supply diversification, expected value bidding and custom algorithm development.

LabDesk Programmatic Accelerator

EDUCATION AND CERTIFICATION

3-month applied education program where advertiser resources are incubated and trained in hands-on implementation and management of your brand-led programmatic system.

ACCELERATED RESOURCE PLANNING

Reimagined process design aligns internal teams, agency and LabDesk’s BPO support layer into defined, outcome-driven business objectives.

ADVANCED USE CASES

Learn how to define and drive key campaign use cases to transform, control and scale your programmatic operations.

Recent News:

Labmatik launches LabDesk, the industry’s first Programmatic Accelerator

LabDesk puts Fortune 500 advertisers in the programmatic driver’s seat

4 Eras of Programmatic

Leveraging Your Programmatic Future By Taking Control Today

Getting ready for GDPR

Turn regulatory uncertainty into your competitive advantage

PROGRAMMATIC STRATEGY.
RELENTLESS EXECUTION.

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