Audience Identity & Targeting
Privacy regulations and Google's cookie deprecation present a challenge and opportunity for brands to rebuild their audience data infrastructure and develop a competitive advantage.
Labmatik delivers first-party data strategy, customer data platform architecture, and data collaboration model testing and deployment.
Media Channel and Inventory Investment
The rules of the game in digital media are structured to primarily benefit the ecosystem, at the great expense of advertisers.
Labmatik puts advertisers in control of their investments, offering 2-3x gains in performance.
Operating Model Change Management
We work with the world's largest brands to transform their marketing data and media buying operations, bringing greater control, transparency and performance.
In these times of great uncertainty, brands must have the capability to know exactly where to cut and where to invest, while continuing to grow their customer base.
Analytics & Measurement
Measurement frameworks are the source of truth for what happened with media exposure, and what to do next. Connecting the dots with the right methodology brings alignment across internal and external stakeholders.
Labmatik delivers measurement frameworks that work for brands in the post-cookie world.
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Get the most out of your customer data and transform it into a thriving ecosystem to better support your media initiatives.