Transparency. Accountability. Performance.
Labmatik is a global management consultancy, specializing in media, advertising and organizational transformation.
We help marketers restructure their digital media operating model – aligning technology, processes and people to drive performance, efficiency and total accountability.
The rapid advancement of the digital landscape requires advertisers to evaluate and re-work their marketing systems and media activation strategy and infrastructure.
MARKETING DATA PLATFORMS
We design marketing data platform models to fit each client's use case - working with internal and external resources to install transparent workflow, decision science and accountability.
We put brands in control of business outcomes with rigorous and technically sound data architecture, measurement frameworks and marketing technology systems integration.
Our global team of experts enable the world’s biggest brands to transform their digital media infrastructure to create more impactful advertising experiences and an improved path to purchase.
Below are some current industry challenges we help brands anticipate and overcome.
Digital Audience ID
Death of the cookie
Google's cookie deprecation will have major implications on the way marketers approach media buying. Our clients are ahead of the curve - planning today for competitive advantage tomorrow.
Supply Path Optimization
Marketers need a systematic approach to managing supply in a way that makes sense for their business. We use data science to understand who’s adding value, cutting out suppliers that are not.
Correlating Media Performance to Real Business Outcomes
Media metrics are not accurate indicators of business performance. They are largely gamed to the benefit of the ecosystem. Clients must own their own measurement framework to drive real business outcomes and hold their suppliers to account.
When advertisers solve working media, they not only become more efficient, they at same time flesh out all the chaos in the media supply chain.
Marketing is a science, and clients who require rigor and accuracy with marketing data create better outcomes.
Advertisers should have total transparency over their media and marketing investments – not just what their trading partners are prepared to provide.
Global Capabilities with the World's most successful brands
+1 646 856 9388
54 W. 40th Street
New York, NY 10018