Labmatik is a management consultancy specializing in Marketing Data Platform strategy, technical design and data workflow.
CDP and Identity Migration for Global Brands
Labmatik accelerates digital transformation by reworking disparate marketing systems into customer data ecosystems that connect brands, marketing use cases, data platforms, and media channels.
Identity Resolution
Privacy regulations and Google's cookie deprecation present a challenge and opportunity for brands to rebuild their audience data infrastructure and develop a competitive advantage.
Labmatik delivers first-party data strategy, customer data platform architecture, and data collaboration model testing and deployment.
CDP Deployment
Our deep experience in Customer Data Platform deployment helps brands unlock the full potential of customer data and build an intelligent system of customer communication.
Labmatik delivers technical and data system consulting, design, integration and deployment services.
Media Activation
The deprecation of third-party data creates an opportunity for Brands to rebuild more reliable data frameworks, redesign measurement models, and rework a broken system of media activation.
Labmatik delivers a system for sizing, activating and optimizing media investment allocation.
Data Measurement
Measurement frameworks are the source of truth for what happened with media exposure, and what to do next. Connecting the dots with the right methodology brings alignment across internal and external stakeholders.
Labmatik delivers measurement frameworks that work for brands in the post-cookie world.
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