PROGRAMMATIC
REIMAGINED
PROGRAMMATIC HAS CHANGED ADVERTISING.
LABMATIK IS CHANGING PROGRAMMATIC.
We’re Labmatik.
The programmatic transformation consultancy.
Cost efficiency is the gateway to ad effectiveness. When brands get working media right, they get the entire supply chain right. We work with clients to accelerate programmatic expertise and turn their supply chain into a competitive advantage.
We developed
Programmatic Resource Planning to accelerate digital transformation.
From investment case financial modeling through technology selection, process engineering, talent development, change management and implementation, our systematic approach puts brands in control with advanced programmatic operating capabilities.
Recent News:
Guide to Data Transparency and GDPR
Labmatik has co-authored this white paper with the WFA’s Digital Governance Exchange, available exclusively to WFA members.
WTF Is In-House?
This Digiday Research Paper explores what it takes to oversee in-house programmatic operations.
You’ve Gone In-House. Now What?
Marketers need to cross a big chasm to make the shift to in-house worthwhile
Getting ready for GDPR
Turn regulatory uncertainty into your competitive advantage