Privacy regulations and Google's cookie deprecation present a challenge and opportunity for brands to rebuild their audience data infrastructure and develop a competitive advantage.
Labmatik delivers first-party data strategy, customer data platform architecture, and data collaboration model testing and deployment.
Our deep experience in Customer Data Platform deployment helps brands unlock the full potential of customer data and build an intelligent system of customer communication.
Labmatik delivers technical and data system consulting, design, integration and deployment services.
The deprecation of third-party data creates an opportunity for Brands to rebuild more reliable data frameworks, redesign measurement models, and rework a broken system of media activation.
Labmatik delivers a system for sizing, activating and optimizing media investment allocation.
Measurement frameworks are the source of truth for what happened with media exposure, and what to do next. Connecting the dots with the right methodology brings alignment across internal and external stakeholders.
Labmatik delivers measurement frameworks that work for brands in the post-cookie world.
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Get the most out of your customer data and transform it into a thriving ecosystem to better support your media initiatives.