PROGRAMMATIC

REIMAGINED

PROGRAMMATIC HAS CHANGED ADVERTISING.
LABMATIK IS CHANGING PROGRAMMATIC.

Recent News:

Labmatik launches LabDesk, the industry’s first Programmatic Accelerator

LabDesk aims to put Fortune 500 advertisers in the programmatic driver’s seat

Getting ready for GDPR

Turn regulatory uncertainty into your competitive advantage

The Wall Street Journal

Labmatik partners with CPG Brand for Advanced Digital Ad Measurement

Programmatic Resource Planning

Labmatik developed Programmatic Resource Planning (PRP) to accelerate digital transformation.

From investment case financial modeling through technology selection, process engineering, talent development, change management and implementation, our consulting firm puts brands in control with advanced programmatic operating capabilities.

Cost Efficiency and Ad Effectiveness

Labmatik builds deep digital media-buying talent and expertise into the core of your business, and a fundamentally better system for brands to take control over their cost efficiency and ad effectiveness.

Our cost accounting and media measurement standards create a clean space of data transparency, to accurately eliminate waste and drive media performance and data insights.

Our Services

Consulting Services

FINANCIAL AND TECH AUDITING

Taking control of your ad stack delivers a significant increase in working media, saving millions in wasted ads that can be swept to the bottom line or reallocated to higher-value media.

PROGRAMMATIC RESOURCE PLANNING

Get an optimal ad & data stack. Use only the ad tech you need. PRP aligns Technology, Process and People to well-defined, outcome-driven processes.

DEPLOYMENT AND ADVANCEMENT

We work with Top 500 Brands through full-scale operating model deployment, and advancement into work areas such as supply diversification, advanced bidding, analytics and custom algo development.

LabDesk Programmatic Accelerator

EDUCATION AND CERTIFICATION

3-month applied education program where advertiser resources are incubated and trained in hands-on implementation and management of your brand-led programmatic system.

ACCELERATED RESOURCE PLANNING

Reimagined process design aligns internal teams, agency and LabDesk’s BPO support layer into defined, outcome-driven business objectives.

ADVANCED USE CASES

Learn how to define and drive key campaign use cases to transform, control and scale your programmatic operations.

PROGRAMMATIC STRATEGY.
RELENTLESS EXECUTION.

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