PROGRAMMATIC

REIMAGINED

PROGRAMMATIC HAS CHANGED ADVERTISING.
LABMATIK IS CHANGING PROGRAMMATIC.

WHO WE ARE

We’re Labmatik.
The programmatic transformation consultancy.

Cost efficiency is the gateway to ad effectiveness. When brands get working media right, they get the entire supply chain right. We work with clients to accelerate programmatic expertise and turn their supply chain into a competitive advantage.

WHAT WE DO

We developed
Programmatic Resource Planning
to accelerate digital transformation.

From investment case financial modeling through technology selection, process engineering, talent development, change management and implementation, our systematic approach puts brands in control with advanced programmatic operating capabilities.

OUR SERVICES

Recent News:

Guide to Data Transparency and GDPR

Labmatik has co-authored this white paper with the WFA’s Digital Governance Exchange, available exclusively to WFA members.

WTF Is In-House?

This Digiday Research Paper explores what it takes to oversee in-house programmatic operations.

You’ve Gone In-House. Now What?

Marketers need to cross a big chasm to make the shift to in-house worthwhile

Getting ready for GDPR

Turn regulatory uncertainty into your competitive advantage

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