The Wall Street Journal:
Labmatik partners with Wine Brand for Advanced Digital Ad Measurement
Programmatic is all about measurement
LABMATIK delivers a fundamentally better system for brands to take control over their cost efficiency and ad effectiveness by reimagining and realigning programmatic strategy, technology and service providers.
Programmatic Resource Planning
Labmatik is the Programmatic Resource Planning company (PRP).
PRP enables brands to transform their digital operations with the right-fit Technology, Process and People.
From investment case financial modeling through process engineering and accelerated implementation, Labmatik puts brands in control with advanced programmatic operating capabilities.
WHAT WE DO
Programmatic Resource Planning
TECHNOLOGY
Get an optimal ad & data stack. Use only the ad tech you need. Labmatik accelerates tech selection, negotiation, deployment and project management.
PROCESS
Fail to plan, plan to fail. Programmatic Resource Planning puts well-defined, outcome-driven processes in place to connect people with technology.
PEOPLE
Whether your are hiring in-house talent or looking to better manage outsourced service layers, process-oriented humans are the difference between success and failure.
Programmatic Finance
AUDITING
Taking control of your ad stack delivers a significant increase in working media, saving millions. Labmatik builds well-vetted and understandable audits and investment cases that show the way forward.
COST EFFICIENCY
Reduce waste and reach more users by tracking working media at the campaign level across every vendor that touches media spend.
AD EFFECTIVENESS
Hypotheses-driven statistical analysis moves you up the Reporting Hierarchy of Needs to gain a better understanding of your audience and media investments.
LabDesk
MANAGED PROGRAMMATIC INCUBATOR
LabDesk is a Managed Programmatic Incubator where Brands can develop internal programmatic operating capabilities without adding significant internal resources.
INCREMENTALITY TESTING
Run controlled experiments to measure what works and what doesn’t. Causal Incremental Analysis (CIA) is a clean data space for truthful marketing experimentation.
EXPECTED VALUE BIDDING
Most advertisers are a total disadvantage in exchange environments and don’t even know it. Apply game theory and learn how to run advanced bidding and supply strategies.
Learning Curve
EDUCATION
Lift your team’s programmatic knowledge into the 99th percentile in a matter of months with our applied curriculum.
HIRING TALENT
Engage with our case-driven hiring approach and eliminate staff risk for internal and external resources.
CHANGE MANAGEMENT
Get all stakeholders up the learning curve together using common language and common goals. Our project approach unites brand managers, digital, analytics and creatives.